Author Archives: Grant Simmons

Let’s face it—Switzerland has long monopolized the narrative around fine watchmaking. But the modern horological landscape is shifting. Independent brands from the US and UK are redefining what it means to be a world-class watchmaker, combining innovation, authenticity, and handcraftsmanship … Read More

Let’s be honest: not everyone wants to spend five figures just to have a respected Swiss name on their wrist. And frankly, you don’t have to. The rise of independent watchmakers – especially from the US and UK – is … Read More

For decades, the luxury watch industry has been dominated by a select group of Swiss giants—Rolex, Cartier, Omega, and Patek Philippe—collectively accounting for over 50% of total sales. These brands have long set the standard for craftsmanship, prestige, and exclusivity. … Read More

Why Reputation Matters in Luxury Watches In the luxury watch industry, reputation isn’t merely about marketing or prestige—it’s rooted deeply in a brand’s history, heritage, and demonstrated craftsmanship. Brands such as Longines, established in 1832, and Tissot, dating back to … Read More

What transforms a simple wristwatch into a luxury timepiece? Precision engineering, hand-finished movements, high-grade materials, and heritage design define the essence of a luxury watch. It’s not just about telling time. It’s about legacy, craftsmanship, and status from generations of … Read More

Affordability Isn’t About a Fixed Price In the world of luxury, affordability doesn’t mean cheap — it means attainable without compromising craftsmanship, prestige, or design quality. A stainless steel Omega Seamaster priced at $5,500 might feel significantly more affordable than … Read More